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Design system · TIAA
Ethos
Drove full adoption across 4–5 B2B product lines and wired design tokens into the shared component library so design and code stayed one source of truth.
- Organization
- TIAA
- Role
- Sr. UX Designer
- Years
- 2022 — 2024
The challenge
Ethos had to serve 4–5 B2B product lines, each supported by multiple delivery teams. Design files and shipped code could easily drift apart, and product-specific needs pulled against system-level consistency.
Approach
- Partner with development to integrate design tokens into the shared component library, making design and code a single source of truth.
- Design components and patterns that span product lines, balancing product-specific needs with system-level consistency.
- Treat adoption as the goal: support each product line’s teams until the system was the default way to build.
Adoption
Ethos reached full adoption by every design and engineering team across the 4–5 B2B product lines it served.
Results
- Adopted by every design and engineering team on those product lines.
- Design tokens wired into the shared component library.
- Shared components and patterns across multiple product lines.